# Tien Nguyen

**Creative Director, Marketing Specialist  · Waterloo, Canada**

Tien is a creative director and marketing specialist in the music industry. He specializes in branding, social media marketing campaigns and multimedia visual rollouts (cover art, music videos, etc.) 

Profile: https://path.cv/yuengajun

*Last updated: June 2026*

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## Experience

### Creative Director &Founder at 4regalia — Independent Music Collective
*Sep 2025 – Present*

Lead creative direction across branding, visual identity, and campaign rollouts for a roster of independent artists. Coordinate sync licensing opportunities and manage distribution pipelines.

### Social Media Manager at Niko Rain
*Nov 2025 – May 2026*

Manage full content calendar across Instagram and TikTok, aligning posts with release windows and campaign beats. Track performance metrics to continuously optimize campaign direction.

### Social Media Manager at Koven Wei
*May 2025 – Aug 2025*

Produced and scheduled 25+ TikTok posts per month coordinated with new release timelines. Negotiated and coordinated paid and organic creator promotions to drive audience growth.

### Photographer & Sales Associate at Digital Attractions Inc., CN Tower
*Jun 2023 – Aug 2023*

Captured high-volume guest photography in a fast-paced live environment. Promoted and upsold photo packages while maintaining organized production workflow.

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## Skills

DSP Strategy · Sync Licensing · Music Distribution · Artist Campaign Rollouts · Motion Graphics · 2D Animation · Adobe Premiere Pro · Adobe After Effects · Adobe Photoshop · Adobe Illustrator · Social Media Strategy · Creator Outreach · Figma · Canva · WordPress · Vendor Management · Contract Negotiation

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## Projects

### Koven Wei - "itazura" Marketing Campaign

"Led the social campaign for Koven Wei's Itazura, producing and scheduling content across platforms while commissioning UGC creators to surge the audio. Built niche-targeted strategies tracked through Cobrand. The song amassed over 20 million streams."

[View Project →](https://www.youtube.com/watch?v=sbX32rG9XB4&list=RDsbX32rG9XB4&start_radio=1)

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## Education

### Bachelor of Arts in Communication Studies
*University of Waterloo*
May 2024 – Present

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## Links

- **Instagram**: https://instagram.com/yuengajun