"Led the social campaign for Koven Wei's Itazura, producing and scheduling content across platforms while commissioning UGC creators to surge the audio. Built niche-targeted strategies tracked through Cobrand. The song amassed over 20 million streams."
About
Tien is a creative director and marketing specialist in the music industry. He specializes in branding, social media marketing campaigns and multimedia visual rollouts (cover art, music videos, etc.)
Experience
2025 — Current
Creative Director &Founder at 4regalia — Independent Music Collective
Lead creative direction across branding, visual identity, and campaign rollouts for a roster of independent artists. Coordinate sync licensing opportunities and manage distribution pipelines.
2025 — 2026
Social Media Manager at Niko Rain
Manage full content calendar across Instagram and TikTok, aligning posts with release windows and campaign beats. Track performance metrics to continuously optimize campaign direction.
2025 — 2025
Social Media Manager at Koven Wei
Produced and scheduled 25+ TikTok posts per month coordinated with new release timelines. Negotiated and coordinated paid and organic creator promotions to drive audience growth.
2023 — 2023
Photographer & Sales Associate at Digital Attractions Inc., CN Tower
Captured high-volume guest photography in a fast-paced live environment. Promoted and upsold photo packages while maintaining organized production workflow.
Projects
Education
2024 — Current
Bachelor of Arts in Communication Studies at University of Waterloo
Skills
DSP StrategySync LicensingMusic DistributionArtist Campaign RolloutsMotion Graphics2D AnimationAdobe Premiere ProAdobe After EffectsAdobe PhotoshopAdobe IllustratorSocial Media StrategyCreator OutreachFigmaCanvaWordPressVendor ManagementContract Negotiation