# Shashank Shekhar

**Principal Product Designer  · India**

Design lead focused on AI-led product experiences, team mentoring, and scalable travel funnels. Currently leading product and graphic designers across ixigo trains/ConfirmTkt, with work spanning booking, Alternate Travel Plan, monetisation, design systems, and AI-first workflows.

Profile: https://path.cv/xplore30

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## Experience

### Principal UX Designer ii at ixigo / ConfirmTkt
*Mar 2020 – Present*

Leading design for ixigo trains/ConfirmTkt across core booking, Alternate Travel Plan, SDK funnel, Running Status, metro discovery, and AI-led features supporting 150K+ daily bookings.

Mentor designers, run design sprints with product and engineering, and build AI-first workflows for research, UX writing, prototyping, QA, and handoff automation.

### UI/UX Designer at BabyGogo
*Jan 2016 – Jul 2017*

Conceptualised, brainstormed and designed the BabyGogo parenting app from scratch, taking the product from early idea to
a shipped consumer experience.
Led UI/UX until the app reached about 250K downloads; the company was later acquired by Sheroes. Built core app flows, information architecture, visual design and product iterations for a young-parent audience.

### User Interface Designer at iLabs
*Mar 2015 – Dec 2015*

Worked on UI for products incubated at the company and learned the fundamentals of UX, visual design and product execution. Designed web and mobile interfaces while gaining exposure to Shopify and WordPress.

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## Skills

Design Leadership · Product Strategy · AI Workflows · UX Research · Interaction Design · Visual Design · Design Systems · Prototyping · Funnel Optimisation · Growth UX · Conversational AI · claude · cursor

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## Projects

### Ai Seat Finder

Designed AI Seat Finder, an AI-led train discovery experience that uses real-time availability and conversational prompts to help waitlisted users find confirmed alternate trains, routes and boarding options, improving new-user conversion by ~10%.

### Converting non-transacting users into transacting users

Designed a contextual cross-sell UX pattern for Running Status, converting a high-traffic non-transactional surface into a monetisation channel, increasing metro bookings by 20% and food orders by 8%.

### Train Booking on ChatGPT

Designed train booking and running status on ChatGPT for ConfirmTkt, helping users search trains, check availability, find alternates, and track live train status through an AI-native conversational experience.

### uxlevel.online

Created uxlevel.online, an AI and RAG-based upskilling and assessment tool for designers, combining structured scoring,
personalised learning paths, curated resources and AI-generated guidance.

Designed the product strategy, UX architecture, scoring model, result-page experience, gated content strategy and premium
positioning.

[View Project →](https://uxlevel.online/)

### merabudget.com

A visual representation of Indian wealth journeys that turns financial inputs into planning insights.

[View Project →](https://merabudget.com/)