# Velavan JV

**Sr UX Designer · Bengaluru, India**

UX designer with 12+ years of experience shaping enterprise B2B products across print-workflow automation, satellite sustainability, and IoT ecosystems. Skilled at transforming dense technical domains into intuitive interfaces grounded in contextual inquiry and usage data.

Profile: https://path.cv/velavanjv

*Last updated: July 2026*

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## Experience

### Senior UX Designer at EFI (Fiery)
*Jan 2025 – Present*

Lead end-to-end UX audits of print-production tools and redesign core digital front-end task flows to reduce operator cognitive load. Partner with product and engineering leadership to shape roadmap priorities using data-informed recommendations.

### UX Design Consultant at EFI (Fiery)
*Jul 2023 – Jan 2025*

Conducted UX audits and redesigned task flows for print-production tools. Collaborated with PMs and dev leads on complex workflow-automation features using AI-assisted tools.

### Senior UX Designer at AiDash Inc.
*Jul 2021 – Jun 2023*

Designed the web app for a satellite and AI-based sustainability management system. Built map-based interfaces and structured compliance reporting that significantly reduced client analysis time and costs.

### UX Designer at Hubble Connected
*Mar 2016 – Jul 2021*

Led a design team for smart home devices and redesigned device setup flows to reduce support escalations. Owned the live-streaming interface and cloud-recording subscription flows for parents.

### Graphic & UI Designer at CommonFloor
*Mar 2014 – Mar 2016*

Designed high-fidelity interfaces for a real-estate marketplace used by millions. Produced marketing and product assets during a period of rapid growth.

### Graphic Designer at FitKids Education
*Nov 2011 – Mar 2014*

Built the company's first brand identity and visual language across multiple channels. Connected design choices to enrollment outcomes.

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## Skills

Product Strategy · UX Design · User Research · Information Architecture · Wireframing · Prototyping · Interaction Design · Figma · Adobe Creative Suite · Agile Methodology

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## Education

### International Certificate in Product Management in Product Management
*Institute of Product Leadership Inc.*
Jan 2024 – Jan 2024

### BA (Hons) Psychology in Psychology
*New Shores International College*
Jan 2020 – Jan 2023

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## Awards

- **Extra Mile Award** — Hubble Connected (Jan 2019)
- **Best Hack in Innovation** — CommonFloor (Jan 2015)