AceTrader
Crypto proprietary trading platform design.
About
Product design strategist who translates business vision into scalable solutions. Leads UX innovation for 150M+ users across web2 and web3 platforms.
Experience
2022 — Current
UX/UI Design Lead at MemeStrategy / 9GAG
Directs visual style and product strategy for web3 platforms including Memeland and Stakeland. Mentors senior designers and shapes team practices to elevate delivery.
2021 — 2021
UI/UX Design Consultant at Cherrypicks
Conducted strategic audits of design operations and collaborated with stakeholders on eMPF design. Led key pitches and clarified complex client requirements.
2020 — 2021
Product Design Lead at FindDoc
Led end-to-end design of a healthcare platform, increasing online bookings by 70%. Streamlined workflows and mentored junior designers in UX best practices.
2017 — 2020
Manager, Design & UX at Cherrypicks
Directed a four-person design team for major clients including Pearson and The Hong Kong Jockey Club. Established standardized design review processes and operationalized analytics.
2017 — 2017
UX/UI Designer at Jobable
Led redesign of recruitment platforms, achieving an 11% increase in page views and reduced bounce rates. Authored PRDs and conducted comprehensive user research.
2013 — 2017
Senior UI/UX Designer at Zensis
Delivered 27 high-profile projects for brands like Cathay Pacific and RTHK. Implemented DesignOps workflows to reduce project delivery time.
2012 — 2012
Digital Designer at Aedify
2012 — 2012
Graphic Designer (Internship) at Broadwood
Projects
Stakeland
Crypto staking platform design.
$PAIN by Hide the Pain Harold
Gamified web3 experience design.
Memecoin ($MEME)
Crypto token product design and strategy.
Grade10
2026Skills
UX DesignUI DesignProduct StrategyDesign SystemsUser ResearchA/B TestingData AnalyticsDesignOpsTeam LeadershipStakeholder ManagementGoogle AnalyticsHotjarMixPanelFullstory
Speaking
2017
Bridging the Gap – Developers Meet Design at Google Developer Group DevFest Hong Kong
Hong Kong