# Chris Jeffree

**Senior Product Designer · Sydney, Australia**

Experienced designer taking digital products from discovery to delivery, spanning complex enterprise systems and consumer products at scale. Expert in AI-assisted design workflows and design systems.

Profile: https://path.cv/sausmatoe

*Last updated: August 2026*

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## Experience

### Senior UX/UI Designer, Customer Outcomes at ServiceNow
*May 2026 – Present*

Lead UX on a ServiceNow implementation for a major Australian energy utility. Owns the UX and UI design, translating business requirements into design-system-accurate screens.

### UX Design Strategist, Workflow Design Studio at ServiceNow
*Mar 2023 – May 2026*

Owned design and prototyping for major banking, hospital, and government clients. Built an AI-assisted design pipeline pairing Claude Code with Figma.

### Senior UX/UI Designer, Workflow Design Studio at ServiceNow
*Aug 2017 – Feb 2023*

Designed custom product solutions for enterprise customers across various industries. Shifted from custom-first design to established patterns as the platform matured.

### Senior Product Designer at Vivant
*Feb 2017 – Aug 2017*

Led product design for a cyber security risk management tool. Created and documented the design system and visual language.

### Senior Product Designer at Qantas
*Jun 2016 – Feb 2017*

Part of an agile team redesigning the Qantas online booking engine. Researched, prototyped, and user-tested new features.

### Senior Digital Designer at City of Sydney
*Sep 2015 – May 2016*

Lead digital designer for the web team, responsible for UI and visual direction across all web properties.

### Senior Designer at Isobar
*Mar 2015 – Sep 2015*

Led visual design for two ANZ Women's Wealth responsive sites. Managed the process from mood boards to CMS-ready specifications.

### Senior Designer at Freelance
*May 2014 – Feb 2015*

Contract roles at agencies including Isobar, Reactive, and Lavender. Led large-scale responsive projects for various clients.

### Senior Designer at AnalogFolk Australia
*Feb 2012 – May 2014*

Sole designer in a start-up team, leading the award-winning Perfect Lager / Arvo Beer campaign. Redesigned the Sheridan online store.

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## Skills

Product Design · UX/UI Design · Design Systems · Journey Mapping · Prototyping · Interaction Design · Usability Testing · Service Blueprinting · Accessibility (WCAG) · Human-Centred Design · AI Workflow Design · Claude Code · Stakeholder Alignment

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## Education

### Certification in Design Sprint Masterclass
*AJ&Smart*
Jan 2023 – Jan 2023

### Certification in Service Blueprinting & Service Design
*Design Thinkers Academy, London*
Jan 2021 – Jan 2021

### Bachelor of Fine Arts in Print Media
*University of Sydney*
Jan 2000 – Jan 2002

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## Links

- **LinkedIn**: https://linkedin.com/in/chris-jeffree-6b176b42
- **Portfolio**: https://chrisjeffree.com/