Sarthak Malik

Created the visual language focused around Influencer marketing with premium feel which would feel unique & has a good recall value.

Led the full brand transformation for Fynd, positioning it as an AI-native unified commerce platform. Designed a cohesive visual design system that bridges complex backend retail tech with a sleek, intuitive consumer experience across web, product, and marketing touchpoints.

Gauze is a medical AI software which empowers doctors to make their systems efficient, more informative & improve patient outcome

Built the branding and packaging system for Bold Care’s wellness gummies, giving every product a distinctive yet connected identity. Directed the colourful visual language across packaging, photography and campaign communication.

Was tasked with building the visual identity / language of an HR management platform from scratch. The ask was to have a very down to earth product whose interface feels as easy as walking in a garden.

Built a playful instant-ramen brand inspired by Japanese pop culture, anime and nostalgic food packaging. Developed the identity, packaging, illustrations and campaign visuals into one energetic brand world.

Developed the branding for BharatPe’s financial super app, bringing payments, loans, insurance and business tools into one connected experience. Created an accessible visual language rooted in the energy and diversity of Indian commerce.

Created the complete visual identity for Bharat Diffusion, combining contemporary design with forms inspired by Indian culture. Developed the logo, colour system, graphic language and applications for a bold and adaptable brand.