# Cesar Santana

**Creative, Media & Brand Strategist, Art Director & Graphic Designer · Brazil**

Brazilian-born creative strategist with a strong background in media strategy, marketing planning, and brand development. Experienced in helping global brands grow through data-driven creativity and integrated campaigns.

Profile: https://path.cv/santcesar

*Last updated: August 2026*

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## Experience

### Creative Strategist & Marketing Consultant at Independent
*Jan 2020 – Present*

Independent multidisciplinary consultant focused on brand strategy, communication planning, and media management. Crafts visual identities and integrated campaigns to support business growth.

### Comms & Media Value Measurement at Natura &Co
*Jan 2021 – Dec 2021*

Led a strategic initiative to measure communication effectiveness and brand value across the group. Developed data-driven methodologies to optimize media investment and campaign performance.

### Media Manager at GREY
*Jan 2017 – Dec 2019*

Managed strategic and tactical media operations for key GSK healthcare brands within a GBP 25M+ structure. Oversaw budget planning, forecasting, and media efficiency studies.

### Marketing Strategist at ESPN
*Jan 2016 – Dec 2017*

Led the redesign of ESPN Brazil’s On-Air Promo Planning strategy, driving a 20% increase in promotional reach. Managed integrated campaigns across broadcast and digital media.

### Media Supervisor at DPZ
*Jan 2015 – Dec 2015*

Responsible for media planning, campaign management, and budget control for large-scale telecom and personal care clients. Delivered category analysis and audience studies to support media efficiency.

### Media Supervisor at M&C Saatchi
*Jan 2013 – Dec 2015*

Developed media planning and communication strategies for premium spirits and live experience brands. Supported campaigns for major events including Lollapalooza and various concerts.

### Media Planner at Leo Burnett
*Jan 2010 – Dec 2013*

Managed media planning and buying operations for high-investment FMCG and automotive brands. Responsible for media research, audience overviews, and competitive monitoring.

### Marketing Intern at Nikon
*Jan 2008 – Dec 2009*

Supported merchandising and trade marketing initiatives to strengthen brand presence at point of sale. Focused on market intelligence and promotional actions.

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## Skills

Media Strategy · Marketing Planning · Brand Development · Graphic Design · Data Analysis · Market Research · Consumer Behavior · Cross-channel Communication · Digital Marketing · Campaign Management

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## Education

### Certificate in Communication Design
*Aprender Design*
Jan 2025 – Jan 2025

### Certificate in Strategic Marketing
*INSPER*
Jan 2016 – Dec 2016

### Certificate in Visual Communication
*Berghs School of Communication*
Jan 2014 – Dec 2014

### BA in Advertising (Social Communication)
*FAPCOM*
Jan 2007 – Dec 2011

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## Links

- **LinkedIn**: https://www.linkedin.com/in/santcesar