About
Brazilian-born creative strategist with a strong background in media strategy, marketing planning, and brand development. Experienced in helping global brands grow through data-driven creativity and integrated campaigns.
Experience
Creative Strategist & Marketing Consultant at Independent
Independent multidisciplinary consultant focused on brand strategy, communication planning, and media management. Crafts visual identities and integrated campaigns to support business growth.
Comms & Media Value Measurement at Natura &Co
Led a strategic initiative to measure communication effectiveness and brand value across the group. Developed data-driven methodologies to optimize media investment and campaign performance.
Media Manager at GREY
Managed strategic and tactical media operations for key GSK healthcare brands within a GBP 25M+ structure. Oversaw budget planning, forecasting, and media efficiency studies.
Marketing Strategist at ESPN
Led the redesign of ESPN Brazil’s On-Air Promo Planning strategy, driving a 20% increase in promotional reach. Managed integrated campaigns across broadcast and digital media.
Media Supervisor at DPZ
Responsible for media planning, campaign management, and budget control for large-scale telecom and personal care clients. Delivered category analysis and audience studies to support media efficiency.
Media Supervisor at M&C Saatchi
Developed media planning and communication strategies for premium spirits and live experience brands. Supported campaigns for major events including Lollapalooza and various concerts.
Media Planner at Leo Burnett
Managed media planning and buying operations for high-investment FMCG and automotive brands. Responsible for media research, audience overviews, and competitive monitoring.
Marketing Intern at Nikon
Supported merchandising and trade marketing initiatives to strengthen brand presence at point of sale. Focused on market intelligence and promotional actions.