# Rohit

**Brand Identity Designer | Creative Direction | Visual Systems · Ahmedabad, India**

Brand Identity Designer with 6+ years of experience in branding, visual design, and creative direction. Proven ability to lead multi-brand design operations and build scalable design systems.

Profile: https://path.cv/rohit

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## Experience

### Senior Graphic Designer (Acting Creative Lead) at IMS Group
*Jan 2024 – Mar 2026*

Led design execution across 5+ brands and managed a team of 5+ designers. Built scalable design workflow systems and managed end-to-end video production.

### Graphic Designer at IMS Group
*Feb 2023 – Jan 2024*

Designed marketing creatives across multiple brands and supported social media campaigns. Maintained brand consistency across all platforms.

### Graphic Designer — Branding & Mentorship at E11EVEN Technology
*Apr 2022 – Dec 2022*

Led brand identity projects from concept to execution and mentored junior designers. Improved overall team output quality.

### Graphic Designer at Mug Planet
*Jan 2018 – Apr 2022*

Designed e-commerce creatives, product mockups, and print assets for a retail brand. Built and maintained visual consistency across brand platforms.

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## Skills

Brand Identity Design · Visual Design · Creative Direction · Design Systems · Typography · Video Production · Team Leadership · Adobe Creative Suite · Figma · Generative AI · Graphic Design · GenAi

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## Projects

### ZYVRA — Beauty Without Labels

ZYVRA is a modern luxury haircare brand built around identity, confidence, and natural texture.

The brand challenges traditional beauty standards by removing labels and focusing on individuality. Through a minimal yet bold visual language, ZYVRA highlights hair as a form of self-expression rather than conformity.

The identity system is centered around faceless silhouettes, expressive textures, and a refined neutral palette, creating a premium editorial aesthetic across all touchpoints—from packaging to digital experience.

ZYVRA represents beauty without definition.
Defined by texture.

[View Project →](https://itsrohit.myportfolio.com/zyvra-beauty-without-labels)

### MR. LAMB — Creative Identity Universe

MR. LAMB is a cinematic creative identity universe blending editorial fashion aesthetics, calm technology minimalism, emotional storytelling, and intentional design.

Built around themes of peaceful confidence, expression, faith, and forward movement, the project explores how character design, visual systems, campaign direction, digital experiences, and apparel concepts can exist within one cohesive brand language.

The visual direction combines luxury editorial pacing with restrained futuristic aesthetics inspired by Apple, Acne Studios, Fear of God, and Nothing.

Quiet.
Expressive.
Intentional.

[View Project →](https://itsrohit.myportfolio.com/mr-lamb-creative-identity-universe)

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## Links

- **LinkedIn**: https://www.linkedin.com/in/rohit-vishwakarma-83648166/
- **Behance**: https://www.behance.net/rohitvishwakarma
- **Dribbble**: https://dribbble.com/rohit_vishwakarma
- **Instagram**: https://www.instagram.com/itsrohitvishwakarma/
- **Pinterest**: https://in.pinterest.com/itsrohitvishwakarma/
- **X (Twitter)**: https://x.com/itsrohitvish
- **Other**: https://kasbu.bio/rohit