{"version":"v1","canonical_url":"https://path.cv/rohit","profile":{"name":"Rohit","username":"rohit","title":"Brand Identity Designer | Creative Direction | Visual Systems","summary":"Brand Identity Designer with 6+ years of experience in branding, visual design, and creative direction. Proven ability to lead multi-brand design operations and build scalable design systems.","location":"Ahmedabad, India"},"work":{"current_role":null,"current_company":null,"recent_companies":["IMS Group","E11EVEN Technology","Mug Planet"]},"skills":["Brand Identity Design","Visual Design","Creative Direction","Design Systems","Typography","Video Production","Team Leadership","Adobe Creative Suite","Figma","Generative AI","Graphic Design","GenAi"],"projects":[{"title":"ZYVRA — Beauty Without Labels","description":"ZYVRA is a modern luxury haircare brand built around identity, confidence, and natural texture.\n\nThe brand challenges traditional beauty standards by removing labels and focusing on individuality. Through a minimal yet bold visual language, ZYVRA highlights hair as a form of self-expression rather than conformity.\n\nThe identity system is centered around faceless silhouettes, expressive textures, and a refined neutral palette, creating a premium editorial aesthetic across all touchpoints—from packaging to digital experience.\n\nZYVRA represents beauty without definition.\nDefined by texture.","url":"https://itsrohit.myportfolio.com/zyvra-beauty-without-labels"},{"title":"MR. LAMB — Creative Identity Universe","description":"MR. LAMB is a cinematic creative identity universe blending editorial fashion aesthetics, calm technology minimalism, emotional storytelling, and intentional design.\n\nBuilt around themes of peaceful confidence, expression, faith, and forward movement, the project explores how character design, visual systems, campaign direction, digital experiences, and apparel concepts can exist within one cohesive brand language.\n\nThe visual direction combines luxury editorial pacing with restrained futuristic aesthetics inspired by Apple, Acne Studios, Fear of God, and Nothing.\n\nQuiet.\nExpressive.\nIntentional.","url":"https://itsrohit.myportfolio.com/mr-lamb-creative-identity-universe"}],"links":{"profile":"https://path.cv/rohit","custom_domain":null,"same_as":["https://www.linkedin.com/in/rohit-vishwakarma-83648166/","https://www.behance.net/rohitvishwakarma","https://dribbble.com/rohit_vishwakarma","https://www.instagram.com/itsrohitvishwakarma/","https://in.pinterest.com/itsrohitvishwakarma/","https://x.com/itsrohitvish","https://kasbu.bio/rohit"]}}