# Muhammad Raufan Yusup

**Digital Product Designer · Tokyo, Japan**

I am a Digital Product Designer and Film Photographer with over 12 years of experience across travel, e-commerce, and news industries. My versatility and deep understanding of product design help me bridge perspectives and craft experiences that connect with users and business.

Profile: https://path.cv/raufan

*Last updated: August 2026*

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## Experience

### Senior Staff Product Designer at Fast Retailing (Uniqlo)
*Feb 2026 – Present*

Leading AI initiatives to scale design productivity and quality through rapid experimentation. Optimizing workflows and team processes to reduce friction and improve design-engineering outcomes.

### Senior Product Designer at SmartNews, Inc.
*Jun 2021 – Feb 2026*

Led and contributed across multiple teams including Ads, US and Japan markets, and Design System. Established cross-functional design standards and component systems adopted company-wide.

### Product Designer at Tokopedia
*Jan 2017 – Nov 2021*

Designed and optimized the Shopping Cart experience, leading to a 12% increase in company revenue. Collaborated with product managers and analysts to identify and resolve checkout friction points.

### Senior Product Designer at tiket.com
*Nov 2018 – Jun 2021*

Designed and launched the Order Page, one of the platform’s most business-critical user flows. Proposed and released a Discovery page to align user needs and business objectives.

### Front-end Engineer & Designer at WGS
*Jun 2012 – Dec 2016*

Transitioned from front-end engineering to UI/UX design, delivering end-to-end design for multiple client projects. Built reusable design and front-end components to improve delivery speed.

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## Skills

Product Design · UI/UX Design · Design Systems · Front-end Development · User Research · Cross-functional Collaboration · AI Integration

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## Projects

### Portfolio

Personal portfolio website.

[View Project →](https://www.muhraufan.com/)

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## Links

- **Website**: https://www.muhraufan.com/