Personal portfolio website.
About
I am a Digital Product Designer and Film Photographer with over 12 years of experience across travel, e-commerce, and news industries. My versatility and deep understanding of product design help me bridge perspectives and craft experiences that connect with users and business.
Experience
2026 — Current
Senior Staff Product Designer at Fast Retailing (Uniqlo)
Leading AI initiatives to scale design productivity and quality through rapid experimentation. Optimizing workflows and team processes to reduce friction and improve design-engineering outcomes.
2021 — 2026
Senior Product Designer at SmartNews, Inc.
Led and contributed across multiple teams including Ads, US and Japan markets, and Design System. Established cross-functional design standards and component systems adopted company-wide.
2017 — 2021
Product Designer at Tokopedia
Designed and optimized the Shopping Cart experience, leading to a 12% increase in company revenue. Collaborated with product managers and analysts to identify and resolve checkout friction points.
2018 — 2021
Senior Product Designer at tiket.com
Designed and launched the Order Page, one of the platform’s most business-critical user flows. Proposed and released a Discovery page to align user needs and business objectives.
2012 — 2016
Front-end Engineer & Designer at WGS
Transitioned from front-end engineering to UI/UX design, delivering end-to-end design for multiple client projects. Built reusable design and front-end components to improve delivery speed.
Projects
Skills
Product DesignUI/UX DesignDesign SystemsFront-end DevelopmentUser ResearchCross-functional CollaborationAI Integration