# Hunter Owens

**Product Manager · Palm Springs, California**

Lead Product Manager with a proven track record of driving end-to-end product development and scaling cross-platform solutions. Expert in transforming complex user needs into high-impact initiatives that increase engagement and retention.

Profile: https://path.cv/owens

*Last updated: August 2026*

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## Experience

### Lead Product Manager at BODi (formerly Beachbody)
*Apr 2024 – Present*

Leading end-to-end product development across BODi's digital ecosystem. Driving the definition, launch, and optimization of high-impact initiatives reaching nearly a million people.

### Senior Product Manager at BODi (formerly Beachbody)
*Nov 2020 – Apr 2024*

Played a pivotal role in launching BODi's new Live & On-Demand classes platform. Partnered with cross-functional teams to scale the experience in under 12 months.

### Director of Product at The Viral Fever (TVF)
*Aug 2018 – Jul 2020*

Launched new revenue streams by introducing a premium subscription tier and in-stream video ads. Mentored and developed a junior Product Manager.

### Senior Product Manager at The Viral Fever (TVF)
*Jul 2017 – Jul 2018*

Led the design and launch of TVF's video streaming platform, scaling to over ten million users. Defined and delivered TVF Studio, a unified internal CM for scheduling and analytics.

### Product Manager at The Viral Fever (TVF)
*Jun 2016 – Jun 2017*

Built and launched foundational capabilities including personalized recommendations, offline viewing, watchlist, and social sharing.

### Product & Strategic Partnerships Manager at Relcy
*Jun 2014 – Jun 2016*

Forged key partnerships and propelled the launch and iteration of iOS, Android, and Web apps from the ground up. Helped build a mobile search engine indexing content and apps.

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## Skills

Product Management · Product Strategy · Cross-functional Leadership · Data Analytics · Mobile App Development · Monetization Strategy · User Experience Design · Strategic Partnerships

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## Projects

### BODi Blocks

Led the digital experience for a new format of 3-week fitness programs.

### BODi Previews

Launched a freemium model offering prospective consumers a no-cost entry point.

### Paid Subscriptions at TVF

Launched a premium subscription tier to generate new revenue streams.

### Real-Time Data at Relcy

Pioneered a real-time price comparison feature sourcing data from various services.

### Tagged Messages at Relcy

Launched the ability to @ locations and media in chats to enhance messages.

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## Awards

- **Best Workout App of 2023** — CNN (Jan 2023)
- **Best Classes on Demand** — Good Housekeeping (Jan 2022)