BODi Blocks
Led the digital experience for a new format of 3-week fitness programs.
Hunter Owens
Product Manager in Palm Springs, California
About
Lead Product Manager with a proven track record of driving end-to-end product development and scaling cross-platform solutions. Expert in transforming complex user needs into high-impact initiatives that increase engagement and retention.
Experience
2024 — Current
Lead Product Manager at BODi (formerly Beachbody)
Leading end-to-end product development across BODi's digital ecosystem. Driving the definition, launch, and optimization of high-impact initiatives reaching nearly a million people.
2020 — 2024
Senior Product Manager at BODi (formerly Beachbody)
Played a pivotal role in launching BODi's new Live & On-Demand classes platform. Partnered with cross-functional teams to scale the experience in under 12 months.
2018 — 2020
Director of Product at The Viral Fever (TVF)
Launched new revenue streams by introducing a premium subscription tier and in-stream video ads. Mentored and developed a junior Product Manager.
2017 — 2018
Senior Product Manager at The Viral Fever (TVF)
Led the design and launch of TVF's video streaming platform, scaling to over ten million users. Defined and delivered TVF Studio, a unified internal CM for scheduling and analytics.
2016 — 2017
Product Manager at The Viral Fever (TVF)
Built and launched foundational capabilities including personalized recommendations, offline viewing, watchlist, and social sharing.
2014 — 2016
Product & Strategic Partnerships Manager at Relcy
Forged key partnerships and propelled the launch and iteration of iOS, Android, and Web apps from the ground up. Helped build a mobile search engine indexing content and apps.
Projects
BODi Previews
Launched a freemium model offering prospective consumers a no-cost entry point.
Paid Subscriptions at TVF
Launched a premium subscription tier to generate new revenue streams.
Real-Time Data at Relcy
Pioneered a real-time price comparison feature sourcing data from various services.
Tagged Messages at Relcy
Launched the ability to @ locations and media in chats to enhance messages.
Skills
Product ManagementProduct StrategyCross-functional LeadershipData AnalyticsMobile App DevelopmentMonetization StrategyUser Experience DesignStrategic Partnerships
Awards & Recognition
2023
Best Workout App of 2023 from CNN
Recognized as the best workout app of the year.
2022
Best Classes on Demand from Good Housekeeping
Awarded in the 2022 Fitness Awards.