Global Leadership Network West Africa
Produced website copy and editorial content supporting the organisation's communications.
Brand and content strategist with 8+ years building narratives, systems, and campaigns that earn attention and drive measurable growth. Founder of Studio MẹtaFour, an XR studio working at the convergence of African cultural heritage and emerging technology.
Brand and content strategist with 8+ years building narratives, systems, and campaigns that earn attention and drive measurable growth. Founder of Studio MẹtaFour, an XR studio working at the convergence of African cultural heritage and emerging technology.
Managed brand operations and content for an independent fashion label. Spearheaded a brand relaunch campaign that generated 100,000 impressions and drove a 300% increase in online store visits.
Leads a seven-member marketing and communications team, overseeing digital strategy and campaign execution. Grew social media engagement by over 500% and improved team efficiency by 70%.
Founded an XR studio focused on fusing traditional African cultural ideas with immersive technology. Leads creative strategy, content development, and design direction for client brand identities.
Led content strategy and production across impact reports, editorial blogs, and social media for mission-driven clients. Boosted brand engagement for clients by 52% within seven months.
Cultivated strategic partnerships across West Africa, engaging over 50 industry leaders. Launched a school ambassadorship initiative that improved community engagement by 60%.
Built digital marketing and content systems from the ground up that underpinned the company's sales function. Drove a 42% increase in brand awareness and 30% increase in lead generation.
Drove consistent social media growth through strategic campaigns and led end-to-end event execution. Optimised digital marketing ROI by analysing performance metrics.
Developed and executed media relations and content strategies for impact investment and real estate clients. Cultivated a robust network of media contacts across print, digital, and broadcast platforms.
Executed a cohesive brand identity across digital platforms through engaging web copy and SEO-driven content. Enhanced brand visibility by 30% through strategic content marketing.
Worked across a portfolio of major FMCG and consumer brands producing press releases and advertising scripts. Contributed to award-winning PR campaigns achieving a reach of over 500,000 individuals.
Produced website copy and editorial content supporting the organisation's communications.
Independently produced and released a spoken word and music album foundation for an immersive poetry experience.
Ongoing research project focused on the Itsekiri language, exploring language death and digital preservation.
Certification in integrated branding.
Certification in content marketing.
Storytelling training.
Design thinking certification.
Leadership achievement certificate.
Diploma in filmmaking.