# John Fadipe **Copywriter + Designer = Brand Messaging Coordinator · Remote** I help brands make more money by translating their identity into something humans can understand and comnect with. Profile: https://path.cv/johnniefadd *Last updated: August 2026* --- ## Experience ### Senior Copywriter at That Good Media *Mar 2026 – Present* Developed and solidified a cohesive brand voice across all customer touchpoints. Oversaw the complete overhaul of company website messaging and led the website refresh project. ### UX Copywriter at TUD x BANKSY’S GRAFITTI *Oct 2025 – Nov 2025* Conducted deep psychographic and audience research to align product messaging with emotional and behavioral drivers. Partnered with UX designers and developers to optimize microcopy and CTAs. ### Copywriter, Content/Email Marketing Strategist at Top Content Marketing Agency *Aug 2021 – Sep 2025* Wrote and optimized SEO blogs, landing pages, and email sequences for 70+ brands. Helped reduce bounce rate by 76% through improved messaging hierarchy and UX copy. ### UX Copywriter at TUD x MATT GONDEK *May 2025 – Jun 2025* Produced product descriptions, landing-page copy, and UX flows that increased interaction with key conversion sections. Collaborated cross-functionally to ensure seamless digital launch execution. ### Email Copywriter/Strategist at Adrenaline Offroad Outfitters *Dec 2021 – Nov 2023* Grew subscriber list from 10K to 17K through retention-focused content strategy. Increased average open rate from 4% to 24.7%. ### Freelance Technical Writer at Railsware *Jul 2022 – Jul 2022* Produced technical SEO content that increased average session duration by ~15%. Supported product and integration documentation to improve clickthrough success rates. --- ## Skills B2B SaaS Copywriting · Conversion Copywriting · SEO Content Strategy · Technical Writing · Email Marketing · Lifecycle Automation · UX Writing · Product-Led Growth --- ## Awards - **Mass Marketing Qualification (CIAM MMQ)** — California Institute of Advertising and Marketing (Jan 2024)