John Fadipe
Copywriter + Designer = Brand Messaging Coordinator in Remote
About
I help brands make more money by translating their identity into something humans can understand and comnect with.
Experience
Senior Copywriter at That Good Media
Developed and solidified a cohesive brand voice across all customer touchpoints. Oversaw the complete overhaul of company website messaging and led the website refresh project.
UX Copywriter at TUD x BANKSY’S GRAFITTI
Conducted deep psychographic and audience research to align product messaging with emotional and behavioral drivers. Partnered with UX designers and developers to optimize microcopy and CTAs.
Copywriter, Content/Email Marketing Strategist at Top Content Marketing Agency
Wrote and optimized SEO blogs, landing pages, and email sequences for 70+ brands. Helped reduce bounce rate by 76% through improved messaging hierarchy and UX copy.
UX Copywriter at TUD x MATT GONDEK
Produced product descriptions, landing-page copy, and UX flows that increased interaction with key conversion sections. Collaborated cross-functionally to ensure seamless digital launch execution.
Email Copywriter/Strategist at Adrenaline Offroad Outfitters
Grew subscriber list from 10K to 17K through retention-focused content strategy. Increased average open rate from 4% to 24.7%.
Freelance Technical Writer at Railsware
Produced technical SEO content that increased average session duration by ~15%. Supported product and integration documentation to improve clickthrough success rates.
Skills
Awards & Recognition
Mass Marketing Qualification (CIAM MMQ) from California Institute of Advertising and Marketing
Professional qualification in mass marketing.