# Joe Bentley **Design / Animation** My design career started at Targetfollow, producing brochures and advertisements for print. Back then, Flash dominated the web, but when Google pushed the industry towards HTML-based websites, I saw an opportunity to learn something new. That shift sparked my interest in website design and user interfaces, setting me on a path that has since grown to include web design, animation, motion graphics, infographics, and digital experiences. Profile: https://path.cv/joebentley *Last updated: June 2026* --- ## Experience ### Motion Designer at Zap *Jan 2025 – Present* Created engaging motion graphics and animations for Zap's external communications, marketing campaigns, and brand initiatives. Produced animations for Zap and its portfolio of brands across websites, landing pages, email campaigns, and digital channels. Developed explainer animations to communicate complex products, services, and business concepts in a clear and engaging way. Designed and produced storyboards, animation concepts, and visual narratives from initial brief through to final delivery. Collaborated with marketing, design, and product teams to ensure animations aligned with brand guidelines and campaign objectives. Managed the full animation production process, including concept development, asset creation, animation, editing, and delivery. Created motion assets for social media, presentations, promotional videos, and digital advertising campaigns. Maintained consistency across multiple brands while adapting creative approaches to suit different audiences and platforms. ### Design & Motion Principal at Soak Digital *Jan 2016 – May 2023* Led and managed creative projects across marketing campaigns and websites while coordinating with cross-functional teams. Developed digital advertisements and marketing materials to maintain consistent brand messaging. It was also here that I discovered my passion for animation, beginning to incorporate motion design into creative projects and developing the skills that would become a key part of my career. ### Designer at Metalfrog Studios *Jan 2016 – Dec 2016* Optimized creative processes by streamlining project management and reducing inefficiencies. Developed cost-effective design solutions by aligning visual materials with client goals. ### Creative Director at Soccerhubb *Jan 2013 – Jan 2016* Oversaw and managed a multidisciplinary team of creatives to drive innovative project execution. Directed design strategy for web and mobile applications to enhance user experience. ### Lead Designer at GML Consulting *Jan 2011 – Jan 2013* Supervised the design team to streamline branding, marketing, and design initiatives to maximise efficiency and reduce costs. Led design teams to produce innovative, cohesive branding and digital experiences. ### Marketing Designer at Targetfollow *Jan 2006 – Jan 2011* Marketed UK and European properties through SEO strategies and Google Ads campaigns. Developed and established an internal design department to manage design needs. Designing for print and then website design. --- ## Skills Graphic Design · Web Design · Adobe Creative Suite · Figma · Project Management · Motion Graphics · Video Editing · Branding · Illustration · Wire-framing · Prototyping · Lottie · Rive · Animation --- ## Projects ### Layout Examples of work done ### Beat It Cancer Following the loss of a close friend and DJ, Damion Burbank, to cancer, I founded Beat It Cancer, a Community Interest Company created to raise awareness and support for cancer research. Working in partnership with Cancer Research UK, I designed and developed the organisation's branding, website, created and managed its social media presence, and built an online community through content and music-focused platforms such as Mixcloud. I also secured venues for fundraising and promotional events and successfully brought renowned DJ Ashley Beedle on board to host an event. Unfortunately, the project was significantly impacted by the COVID-19 pandemic, and the venue secured for the flagship event was forced to close, bringing the initiative to an early end. Despite this, the experience demonstrated my ability to lead community projects, build partnerships, organise events, and create engaging digital campaigns for a meaningful cause. The project remains close to my heart, and I am currently exploring plans to relaunch it as a registered charity. This ambition has become even more important to me after seeing my partner successfully navigate breast cancer treatment, reinforcing my commitment to supporting cancer research, raising awareness, and helping others affected by the disease. --- ## Education ### BA Hons in Graphic Design & Illustration 2:1 *Suffolk University* Sep 1999 – Sep 2002 --- ## Links - **Website**: https://joemotion.co.uk/