NFT KHI 2023
Community-led Web3 event with 2,000+ attendees.
About
Growth operator with seven years of experience across fintech, remittances, and Web3. Proven track record in driving acquisition campaigns and market entry strategies across South Asian, MENA, and ASEAN markets.
Experience
2026 — Current
Chief Builder at Nura
Building an AI company-memory layer. I sell what I help build, so the loop from customer objection to roadmap change is one conversation long.
2022 — Current
Founder & CXO at Manifest Studios
Directed go-to-market strategy for Mashreq Bank and strategized Huawei's Web3 market entry in Pakistan. Managed acquisition campaigns for Daraz and remittance campaigns for major financial institutions.
2022 — Current
Founder & CXO at Manifest Studios
Growth and GTM studio for fintech, commerce, and Web3 across South Asia, MENA, and ASEAN. Ran end-to-end market entry and acquisition strategies for major banks and global brands.
2017 — Current
Producer & Impact Consultant at Red Shoes Productions
Optimized remittance marketing for major clients, driving 10X growth in campaign-attributed volume. Executed global rebranding and conversion-led campaigns for Daraz and other major brands.
2017 — 2025
Producer & Growth Consultant at Red Shoes Productions
Owned remittance marketing for major financial institutions across Pakistan's key corridors. Delivered 10x growth in campaign-attributed volume and managed conversion campaigns for global brands.
2017 — 2017
Associate Creative Manager at Young & Rubicam
Conceptualized award-winning thematic campaigns and secured pitches for major international brands. Produced Pakistan's first cross-border campaign featuring Irrfan Khan.
2017 — 2017
Associate Creative Manager at Spectrum VMLY&R
Managed thematic campaigns for major consumer brands. Won multiple awards for measured effectiveness.
Projects
Unconference Bali 2024
Community-led growth event focused on Web3.
NFT KHI
Co-founded a community event for Web3 with over 2,000 attendees.
Unconference Bali
Co-founded an ongoing community event.
Education
2014 — 2018
BA in Communication Studies & Design at Habib University
Skills
FintechRemittance MarketingWeb3Growth HackingSEO/SEMContent StrategyTokenomicsCommunity ManagementAI ToolingPublic RelationsGrowth MarketingGo-To-Market StrategyPaid AcquisitionAttribution ModelingProduct ManagementCommunity BuildingData Analytics
Awards & Recognition
2017
Effie Awards from Effie Worldwide
Winner of 4 awards for ZONG's thematic campaign based on measured effectiveness.
2017
4x Effie Award from Effie Awards
Awarded for the ZONG thematic campaign based on measured effectiveness.