NFT KHI 2023
Community-led Web3 event with 2,000+ attendees.
About
Growth operator with seven years of experience across fintech, remittances, and Web3. Proven track record in driving acquisition campaigns and market entry strategies across South Asian, MENA, and ASEAN markets.
Experience
2022 — Current
Founder & CXO at Manifest Studios
Directed go-to-market strategy for Mashreq Bank and strategized Huawei's Web3 market entry in Pakistan. Managed acquisition campaigns for Daraz and remittance campaigns for major financial institutions.
2017 — Current
Producer & Impact Consultant at Red Shoes Productions
Optimized remittance marketing for major clients, driving 10X growth in campaign-attributed volume. Executed global rebranding and conversion-led campaigns for Daraz and other major brands.
2017 — 2017
Associate Creative Manager at Young & Rubicam
Conceptualized award-winning thematic campaigns and secured pitches for major international brands. Produced Pakistan's first cross-border campaign featuring Irrfan Khan.
Projects
Unconference Bali 2024
Community-led growth event focused on Web3.
Education
2014 — 2018
BA in Communication Studies & Design at Habib University
Skills
FintechRemittance MarketingWeb3Growth HackingSEO/SEMContent StrategyTokenomicsCommunity ManagementAI ToolingPublic Relations
Awards & Recognition
2017
Effie Awards from Effie Worldwide
Winner of 4 awards for ZONG's thematic campaign based on measured effectiveness.