Built with Path
James Klahn

James Klahn

Brand Designer in Madison, United States

About

Brand designer with 6+ years experience building identity systems, campaign creative, and visual systems for consumer, B2B, and DTC companies. I integrate AI tools into my workflow to accelerate ideation and execution without compromising on quality.

Experience

2019 — Current

Brand Designer (Freelance) at Boykov Design Co.

Designed brand identity systems and logos for 100+ clients across various industries. Managed full client lifecycle from discovery through delivery with consistent on-time execution.

2024 — 2025

Creative Strategist & Graphic Designer (Contract) at Notch (formerly MadMen AI)

Steered creative strategy for high-growth accounts using performance data to iterate on visuals and lower CPA. Pioneered AI-integrated design workflows to accelerate concept testing and iteration speed.

2023 — 2024

Graphic Designer at Mead & Hunt

Designed visual assets and campaigns for social and web channels across multiple markets. Conceptualized and prototyped a mobile app experience to increase student engagement.

2022 — 2024

Graphic Designer (Contract) at Duluth Trading Company

Designed 500+ seasonal campaign assets across paid social, email, and web channels. Led UX/UI research initiatives and user testing to inform web architecture updates.

2022 — 2022

UX / UI Designer (Contract) at Kohler

Designed and prototyped a fully interactive application in Figma to unblock a key internal initiative. Filled a critical resource gap for the product team.

2022 — 2022

Graphic Design Intern at CARCADE

Developed and applied brand standards and an organizational system to provide easy access to supportive elements.

Skills

Brand IdentityBrand StrategyTypographyArt DirectionFigmaAdobe Creative SuiteUI/UX DesignWeb DesignHTML/CSSMotion GraphicsPrototypingUser ResearchAI-Assisted Design