# Min Chang

**Principal Product Designer · San Francisco, United States**

Principal Product Designer specializing in enterprise AI and ex-Salesforce. Experienced founder and designer with a focus on building and shipping AI products.

Profile: https://path.cv/itsmin

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## Experience

### Founder at CaliKo LLC
*Dec 2025 – Present*

Designed, built, and shipped two AI products in six months. Maintains full-stack ownership of AI intelligence platforms.

### Principal Product Designer, Sales Cloud at Salesforce
*Dec 2021 – Nov 2025*

Sole designer on the Account-Based Selling AI initiative, including Account Plans and Agentic CMS. Established interaction patterns for enterprise AI and shipped features in Agentforce.

### Senior Product Designer, Analytics at Workday
*Apr 2019 – Dec 2021*

Lead designer on Discovery Boards, a dashboard and ad-hoc analysis platform. Contributed to internal visualization libraries and workplace culture analytics tools.

### Senior Product Designer, BHGE at GE Digital
*Apr 2017 – Dec 2018*

Led the creation of the Mantle design system following the Oil & Gas merger. Designed front ends for AI/ML applications in industrial IoT.

### Director of User Experience / Product Manager at Tribune Media Services / Gracenote
*Jan 2010 – Jan 2016*

Joined as Director of UX following CastTV acquisition and later pivoted to Product Manager. Coordinated metadata teams to produce reference apps and CES demos.

### Sole Designer & Front-end Developer at CastTV
*Jan 2008 – Jan 2010*

Co-founded and developed a video search startup with 4M monthly active users. Successfully raised venture capital and achieved acquisition by Tribune Media Services.

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## Skills

Product Design · Artificial Intelligence · Machine Learning · Full-stack Development · Figma · TypeScript · React · Next.js · Cloudflare Workers · Supabase

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## Projects

### BETA

AI company intelligence platform with multi-model pipeline and hallucination-mitigation.

[View Project →](https://getbeta.io/)

### pxtxt

Multi-tenant AI representation platform on Cloudflare Workers.

[View Project →](https://pxtxt.ai/)

### Overture

Public methodology framework for AI coding agents.

[View Project →](https://github.com/itsmin/overture)

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## Links

- **LinkedIn**: https://linkedin.com/in/itsmin
- **GitHub**: https://github.com/itsmin
- **Website**: https://itsmin.com/