# Ani Iashvili

**Senior UI/UX Designer · Tbilisi, Georgia**

Senior product designer with nearly 8 years across enterprise, fintech, iGaming and consumer products. Built a 200+ component
multi-brand design system serving three betting brands, designed the core conversion surfaces for a market-leading sportsbook, and
shipped three consumer apps with 100K+ combined installs as sole designer. Comfortable in complex, data-dense B2B interfaces and
owning products end-to-end.

Profile: https://path.cv/iasha

*Last updated: August 2026*

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## Experience

### Senior UI/UX Designer at Redberry International - 100+ Award winning digital agency
*Apr 2025 – Present*

• Design lead on B2B and enterprise platforms for international clients in fintech, cybersecurity and consumer travel. 
• Tavistock — designed a pension-management reporting platform: complex AG Grid data tables with saved views, inline editing,
record flagging and configurable reporting for advisors and operations teams.
• Prevent — full product design for a B2B security-awareness platform (phishing simulation and employee training), covering
campaign setup, employee-facing training flows and admin reporting.
• Nyumate — end-to-end design of a social travel app connecting travellers through shared activities: onboarding, discovery,
activity matching, profiles and messaging.
• Mentored a junior designer through a three-month internship with day-to-day guidance and design review; the intern was
retained by the company.

### Product Designer - Freelance at Bebi
*Jun 2025 – Sep 2025*

End-to-end design for a smoking-cessation app: onboarding, streak and progress tracking, achievement calendar, daily craving
logging, lessons and distraction activities, scoring, profiles and guided breathing exercises.

### UI/UX Designer at Singular (Flutter Entertainment, CEE)
*Sep 2021 – Apr 2025*

• Product designer on a three-person team serving Flutter's Central & Eastern European sportsbook brands — Adjarabet (#1
online operator in Georgia and Armenia), PMU and Maxbet — across mobile and web.
• Co-built and maintained a 200+ component multi-brand design system in Figma: token-driven, with three brand modes and
light/dark themes, so a single library rendered six variants per component and removed duplicate design work across brands.
• Led the full redesign of bet history for mobile and web, end to end.
• Redesigned the bet slip, sports listing and live betting pages — the core conversion surfaces of the sportsbook.
• Owned the process from stakeholder brief through wireframes and interactive prototypes to review with product owners and
brand teams.

### Product Designer at Lemondo Business
*Nov 2018 – Sep 2021*

• Sole designer on three consumer delivery platforms shipped to iOS and Android, together exceeding 100,000 installs: Elvis
Delivery (50K+), Moitane (50K+) and Goodwill Delivery.
• Owned research, information architecture, wireframes, UI, prototypes and developer handoff across browsing, checkout,
real-time order tracking, loyalty and courier-facing flows.
• Designed the membership experience and flight-booking section for TKT.ge, Georgia's largest travel booking platform, later
acquired by TBC Bank.

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## Skills

Product Design · UX Strategy · Design Systems · Data Visualization · B2B Workflows · Wireframing · Prototyping · User Research · Usability Testing · Accessibility (WCAG) · Figma · Jira · Notion

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## Projects

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### 123123

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## Education

### Certificate in UX Research & Design
*Tbilisi School of Communication*
Jan 2021 – Jan 2022

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## Awards

- **UX Management: Strategy and Tactics** — Interaction Design Foundation (Jan 2025)
- **Accessibility with Figma** — LinkedIn Learning (Jan 2024)