Built with Path
Ani Iashvili

Ani Iashvili

Senior UI/UX Designer in Tbilisi, Georgia

About

Senior product designer with nearly 8 years across enterprise, fintech, iGaming and consumer products. Built a 200+ component multi-brand design system serving three betting brands, designed the core conversion surfaces for a market-leading sportsbook, and shipped three consumer apps with 100K+ combined installs as sole designer. Comfortable in complex, data-dense B2B interfaces and owning products end-to-end.

Experience

2025 — Current

• Design lead on B2B and enterprise platforms for international clients in fintech, cybersecurity and consumer travel. • Tavistock — designed a pension-management reporting platform: complex AG Grid data tables with saved views, inline editing, record flagging and configurable reporting for advisors and operations teams. • Prevent — full product design for a B2B security-awareness platform (phishing simulation and employee training), covering campaign setup, employee-facing training flows and admin reporting. • Nyumate — end-to-end design of a social travel app connecting travellers through shared activities: onboarding, discovery, activity matching, profiles and messaging. • Mentored a junior designer through a three-month internship with day-to-day guidance and design review; the intern was retained by the company.

2025 — 2025

Product Designer - Freelance at Bebi

End-to-end design for a smoking-cessation app: onboarding, streak and progress tracking, achievement calendar, daily craving logging, lessons and distraction activities, scoring, profiles and guided breathing exercises.

2021 — 2025

• Product designer on a three-person team serving Flutter's Central & Eastern European sportsbook brands — Adjarabet (#1 online operator in Georgia and Armenia), PMU and Maxbet — across mobile and web. • Co-built and maintained a 200+ component multi-brand design system in Figma: token-driven, with three brand modes and light/dark themes, so a single library rendered six variants per component and removed duplicate design work across brands. • Led the full redesign of bet history for mobile and web, end to end. • Redesigned the bet slip, sports listing and live betting pages — the core conversion surfaces of the sportsbook. • Owned the process from stakeholder brief through wireframes and interactive prototypes to review with product owners and brand teams.

2018 — 2021

Product Designer at Lemondo Business

• Sole designer on three consumer delivery platforms shipped to iOS and Android, together exceeding 100,000 installs: Elvis Delivery (50K+), Moitane (50K+) and Goodwill Delivery. • Owned research, information architecture, wireframes, UI, prototypes and developer handoff across browsing, checkout, real-time order tracking, loyalty and courier-facing flows. • Designed the membership experience and flight-booking section for TKT.ge, Georgia's largest travel booking platform, later acquired by TBC Bank.

Projects

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Education

2021 — 2022

Certificate in UX Research & Design at Tbilisi School of Communication

Skills

Product DesignUX StrategyDesign SystemsData VisualizationB2B WorkflowsWireframingPrototypingUser ResearchUsability TestingAccessibility (WCAG)FigmaJiraNotion

Awards & Recognition

2025

UX Management: Strategy and Tactics from Interaction Design Foundation

Professional certification in UX management strategy.

2024

Accessibility with Figma from LinkedIn Learning

Certification in accessible design practices using Figma.

Links