# Hobbes Chen

**UX Designer · Singapore, Singapore**

Hello world!

Profile: https://path.cv/hobbes

*Last updated: April 2026*

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## Experience

### Freelance Designer at Agency Partner
*Apr 2022 – Present*

• Delivered website design and annotated wireflow documentation for multiple clients; all sites live and in active use.

• Conducted heuristic evaluations and competitive research; produced developer handoff documentation for agency projects.

### UX/UI Designer at Singapore-MIT Alliance for Research & Technology
*Sep 2024 – Dec 2024*

• Designed a geospatial land-mapping interface enabling landowners to visually define areas of interest on satellite imagery for carbon credit estimation.

• Built a complete brand identity from scratch — typography, colour, tone of voice, component library — across digital product, website, brochures, and name cards.

• Translated a complex carbon credit methodology into lay-friendly collaterals, bridging scientific rigour and market credibility for investors and landowners.

### Product Designer at VA Insight Software
*Oct 2021 – Apr 2022*

• Owned end-to-end UX — research, prototyping, design system contribution, and developer handoff — embedded within agile sprints.

• Secured cross-functional alignment by presenting research-backed
rationale, reducing revision cycles and design-to-development friction.

### Interaction Designer at Accenture Interactive
*Jul 2019 – Oct 2020*

• Architected information architecture and search strategy for Singapore FinTech Festival 2020 — a COVID-19 pivot that hosted over 60 , 000 global attendees across 48 hours.

• Redesigned Siam Commercial Bank's legacy e-Procurement Portal,
streamlining B2B invoice management for high-volume users.

• Led UX for Citibank Singapore's digital banking redesign, shifting the experience from product-driven sales to a goal-based, human-centred model.

### Assistant Product Marketing Manager at NCS Singapore
*Apr 2015 – Jun 2019*

• Developed strategic positioning and narrative for smart city solutions in partnership with product managers and domain experts.

• Managed marketing across multiple product lines simultaneously,
coordinating stakeholders and deliverables to meet campaign deadlines.

• Created collaterals ( brochures, playbooks, keynotes, EDMs, webpages) for a portfolio of IoT products, consistently translating technical complexity into persuasive enterprise messaging.

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## Skills

Product Thinking · User Research · Usability Testing · Interaction Design · Visual Design · Heuristics Evaluation · Developer Handoff · UX Writing · Figma · Adobe Creative Cloud · Framer · Miro · Sketch · JIRA · HTML/CSS · Notion

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## Links

- **Website**: https://hobbeschen.com/
- **LinkedIn**: https://linkedin.com/in/hobbeschen/