Hobbes Chen

• Delivered website design and annotated wireflow documentation for multiple clients; all sites live and in active use. • Conducted heuristic evaluations and competitive research; produced developer handoff documentation for agency projects.

• Designed a geospatial land-mapping interface enabling landowners to visually define areas of interest on satellite imagery for carbon credit estimation. • Built a complete brand identity from scratch — typography, colour, tone of voice, component library — across digital product, website, brochures, and name cards. • Translated a complex carbon credit methodology into lay-friendly collaterals, bridging scientific rigour and market credibility for investors and landowners.

• Owned end-to-end UX — research, prototyping, design system contribution, and developer handoff — embedded within agile sprints. • Secured cross-functional alignment by presenting research-backed rationale, reducing revision cycles and design-to-development friction.

• Architected information architecture and search strategy for Singapore FinTech Festival 2020 — a COVID-19 pivot that hosted over 60 , 000 global attendees across 48 hours. • Redesigned Siam Commercial Bank's legacy e-Procurement Portal, streamlining B2B invoice management for high-volume users. • Led UX for Citibank Singapore's digital banking redesign, shifting the experience from product-driven sales to a goal-based, human-centred model.

• Developed strategic positioning and narrative for smart city solutions in partnership with product managers and domain experts. • Managed marketing across multiple product lines simultaneously, coordinating stakeholders and deliverables to meet campaign deadlines. • Created collaterals ( brochures, playbooks, keynotes, EDMs, webpages) for a portfolio of IoT products, consistently translating technical complexity into persuasive enterprise messaging.