Protosen Platform
Directed end-to-end delivery of the government-grade platform for the Senegalese Ministry of African Integration.
Senior Product Designer with 8 years of experience helping startups and businesses build user-centered digital products. I specialize in UX/UI, SaaS, web and mobile apps, branding, and product strategy. I transform complex ideas into intuitive experiences that improve usability, strengthen brands, and support business growth. I deliver thoughtful, scalable solutions focused on both user needs and business goals.
Coordinate feature design sprints and iteration loops for high-traffic digital platforms. Align user experience research pipelines with upcoming engineering milestones.
Led project workflows and creative direction for multi-channel print and digital editorial cycles. Introduced new content delivery formats and storytelling frameworks that boosted reader engagement.
Directed end-to-end delivery of the government-grade Protosen digital platform coordinating engineering and DevOps/AWS pipelines. Implemented Agile ceremonies to boost delivery predictability and accountability.
Led and co-designed web and mobile interfaces for a secure blockchain-based gold transaction platform. Collaborated with cross-functional teams to deliver production-ready assets under tight constraints.
Collaborated cross-functionally with product managers and engineering teams to refine design feasibility and ensure high-quality implementation of UI components.
Championed UX design strategy across 4 major product lifecycles, driving a 20% yearly increase in active user engagement. Managed user research streams that uncovered friction points and boosted satisfaction.
Supported creative direction for 6+ major events and managed the brand's website, increasing traffic by 40%. Established new workflows that reduced project completion time by 25%.
Led design of event materials for major awards, increasing attendance by 30%. Maintained consistent brand identity and managed multiple concurrent projects.
Designed print and digital materials supporting editorial and advertising teams.
Directed end-to-end delivery of the government-grade platform for the Senegalese Ministry of African Integration.
Guided ecosystem rollout parameters for a clinical database system across municipal health installations.
Digitized end-to-end records architectures and optimized step pathways for Orange Mali Health Service.
Professional certification in Agile Scrum methodology.
Professional diploma in project management principles.

As a systems thinker, I thrive in complex environments and believe in delivering high-quality work, from process to execution. Whether it's designing digital products, leading projects, or mentoring junior designers, I aim to create impactful solutions. My extensive background in managing cross-functional projects allows me to navigate ambiguity and build strong partnerships across teams.