About
I’m Head of User Experience at Dentsu Creative Amsterdam with over a decade of experience shaping digital products and platforms for leading brands. I’m curious about emerging technologies and their impact on society, and I believe design should not only solve problems but also create moments of delight and connection. I’m active in DEI at dentsu, advocating for more inclusive design and a more inclusive industry.
Experience
Director of User Experience at Dentsu Creative Amsterdam
Leading UX strategy and design for global clients including KPN, KLM, and Philips Lighting. Driving end-to-end solutions within a large-scale creative network.
UX Lead at Dentsu Creative Amsterdam
Led UX initiatives and design strategy for major agency accounts.
Senior UX Designer at Bose Corporation
Led UX for the QuietComfort II experience page and managed a department-wide transition from Adobe XD to Figma.
Senior UX Designer & DesignOps at Random Studio
Organized design process improvements and rolled out design tools like Figma and Miro. Served on the B Corp taskforce.
Senior UX Designer at Random Studio
Lead UX designer for omni-channel platforms and facilitated Design Sprints for global fashion brands.
Freelance Designer (Visual/Art Direction/UX/UI) at Freelance
Provided creative direction, brand identity, and UX/UI design services for various clients in the tech and lifestyle sectors.
Designer at FIRMA
Worked on branding and innovation projects for clients including SEAT, PepsiCo, and Banc Sabadell.
US Lead Designer at FIRMA
Visual Designer and Art Director for the Drinkfinity (PepsiCo) US account.
Graphic Designer & Web Developer at Córdova Canillas
Designed content-driven identities and visual platforms for editorial and fashion clients.