Built with Path
Emma Murray

Emma Murray

Senior Product Designer in Amsterdam, Netherlands

Experience

2026 — Current

Senior Product Designer at Stories

Established the design function from scratch and directed work across UI, UX, spatial, and print disciplines. Led the full UX process from problem definition through interaction design and implementation.

2025 — 2026

UX/UI Designer at Stories

Designed end-to-end UX and UI across digital and physical touchpoints, including AI-coded prototypes. Managed and mentored a design intern and freelancers while building the team's capacity.

2023 — 2025

UX Designer at Build In Amsterdam

Designed user flows, information architectures, and high-fidelity prototypes to articulate and test design solutions. Established a user research practice from scratch using various methods like moderated usability testing.

2021 — 2023

Digital Producer at Your Majesty

Worked as a supplementary designer on digital client work and photography directions. Enhanced agency profitability by 300% through expanded UX practices and improved management of teams and clients.

2020 — 2021

Acting Marketing Director at Toggl

Owned all marketing projects and initiatives, from planning to reporting. Managed a team of six marketing experts and led the recruitment of four additional members.

2017 — 2020

Designer/ Content Producer at Toggl

Responsible for UX/UI design of landing pages, campaign sites, social media posts, and animations for a B2B SaaS product. Redesigned product landing pages with a UX/UI-centric approach, achieving a 3x increase in conversion rates.

2015 — 2017

Customer Success Manager at Wave Apps

Completed a mentorship program with a senior product designer to learn core design skills. Established a style guide to unify editorial and visual content in public support documentation.

Education

2020

Certification in Customer Journey Mapping and Measuring UX & ROI at Nielsen Norman Group

2011 — 2015

BA (Hons) in International Relations & African studies at University of Toronto

Skills

FigmaUX DesignUI DesignPrototypingUser ResearchWebflowAdobe Creative SuiteHTML/CSSMidjourneyData Analysis

Awards & Recognition

2020

Recognition for Editorial Art Direction from Society of Illustrators

Recognition for excellence in editorial art direction.