# Dhruv kumar

**UX/UI Designer | UX Analyst**

UX/UI Designer and UX Analyst with 2+ years of experience designing and optimising B2B SaaS products and high-traffic marketing websites. I pair user research and behaviour analysis with clean interaction design to move real business metrics.

Profile: https://path.cv/dhruv_kumar

*Last updated: October 2026*

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## Experience

### UX Analyst (UX/UI & Marketing Design) at AblySoft Pvt. Ltd.
*Nov 2024 – Present*

Own end-to-end UX for the core B2B software portfolio, leading improvements across primary and secondary products. Audit and rebuild at every scale, from a single underperforming section to a full page redesign, with decisions grounded in research and analytics.

### Freelance Graphic Designer at Prime Polygon
*Apr 2026 – May 2026*

Delivered custom blog banners and social media graphics on a one-month engagement. Worked directly with the client on brief and revisions, and held one consistent visual system across every asset.

### UX/UI Developer Intern at Mohesu Enterprises
*Mar 2023 – Aug 2023*

Sole designer-developer on a fitness tracking & management application, owning research, user flows, wireframes and high-fidelity UI end to end. Built and shipped the app in Flutter with Riverpod state management and a Firebase backend.

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## Skills

User Research · User Flows · Usability Testing · Information Architecture · Wireframing · Prototyping · Conversion Rate Optimisation · A/B Testing · Figma · Google Analytics 4 · HTML · CSS · JavaScript · Flutter · Firebase

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## Projects

### Yo!Gigs · FATbit · VivoCabs

Reworked user flows and landing-page structure around observed drop-off points, resulting in a 33% conversion lift.

### Yo!Kart · Growcer · Yo!Yumm

Information architecture and UI refresh across marketing surfaces, resulting in a 25% engagement increase.

### ND Fitness

End-to-end UX and Flutter build for a fitness tracking app.

### BL Laws

Simplified a dense legal website into a clear, scannable experience.

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## Education

### B.Tech in Computer Science Engineering
*Kurukshetra University*
Jan 2020 – Jan 2024