# Dhruv kumar

> UX/UI Designer | UX Analyst

UX/UI Designer and UX Analyst with 2+ years of experience designing and optimising B2B SaaS products and high-traffic marketing websites. I pair user research and behaviour analysis with clean interaction design to move real business metrics.

## Profile Data
- [Profile](https://path.cv/dhruv_kumar): Full professional profile
- [facts.json](https://path.cv/dhruv_kumar/facts.json): Structured JSON with professional data
- [profile.md](https://path.cv/dhruv_kumar/profile.md): Markdown resume
- Last updated: October 2026

## Current
UX Analyst (UX/UI & Marketing Design) at AblySoft Pvt. Ltd.

## Experience
- UX Analyst (UX/UI & Marketing Design) at AblySoft Pvt. Ltd. (Nov 2024 – Present)
- Freelance Graphic Designer at Prime Polygon (Apr 2026 – May 2026)
- UX/UI Developer Intern at Mohesu Enterprises (Mar 2023 – Aug 2023)

## Skills
User Research, User Flows, Usability Testing, Information Architecture, Wireframing, Prototyping, Conversion Rate Optimisation, A/B Testing, Figma, Google Analytics 4, HTML, CSS, JavaScript, Flutter, Firebase

## Projects
- Yo!Gigs · FATbit · VivoCabs: Reworked user flows and landing-page structure around observed drop-off points, resulting in a 33% conversion lift.
- Yo!Kart · Growcer · Yo!Yumm: Information architecture and UI refresh across marketing surfaces, resulting in a 25% engagement increase.
- ND Fitness: End-to-end UX and Flutter build for a fitness tracking app.
- BL Laws: Simplified a dense legal website into a clear, scannable experience.

## Education
- B.Tech in Computer Science Engineering, Kurukshetra University