Yo!Gigs · FATbit · VivoCabs
Reworked user flows and landing-page structure around observed drop-off points, resulting in a 33% conversion lift.
Dhruv kumar
UX/UI Designer | UX Analyst
About
UX/UI Designer and UX Analyst with 2+ years of experience designing and optimising B2B SaaS products and high-traffic marketing websites. I pair user research and behaviour analysis with clean interaction design to move real business metrics.
Experience
2024 — Current
UX Analyst (UX/UI & Marketing Design) at AblySoft Pvt. Ltd.
Own end-to-end UX for the core B2B software portfolio, leading improvements across primary and secondary products. Audit and rebuild at every scale, from a single underperforming section to a full page redesign, with decisions grounded in research and analytics.
2026 — 2026
Freelance Graphic Designer at Prime Polygon
Delivered custom blog banners and social media graphics on a one-month engagement. Worked directly with the client on brief and revisions, and held one consistent visual system across every asset.
2023 — 2023
UX/UI Developer Intern at Mohesu Enterprises
Sole designer-developer on a fitness tracking & management application, owning research, user flows, wireframes and high-fidelity UI end to end. Built and shipped the app in Flutter with Riverpod state management and a Firebase backend.
Projects
Yo!Kart · Growcer · Yo!Yumm
Information architecture and UI refresh across marketing surfaces, resulting in a 25% engagement increase.
ND Fitness
End-to-end UX and Flutter build for a fitness tracking app.
BL Laws
Simplified a dense legal website into a clear, scannable experience.
Education
2020 — 2024
B.Tech in Computer Science Engineering at Kurukshetra University
Skills
User ResearchUser FlowsUsability TestingInformation ArchitectureWireframingPrototypingConversion Rate OptimisationA/B TestingFigmaGoogle Analytics 4HTMLCSSJavaScriptFlutterFirebase