Dhruv Rathore

Currently in progess

Created the visual language focused around Influencer marketing with premium feel which would feel unique & has a good recall value.

Part 1 : Built the new fynd language "Fynd One" which was derived to unify the diverse offerings of Fynd in one spectrum. The visual language primarily consists of monotone look & feel which leaves room for playing around with more colors. As a result each product under fynd had a defined color which was then followed inside their product interfaces. Part 2 : In order to update 100+ old webpages into the new design language. I built a design system consisting of components which powers entire folds to make a whole webpage.

Was tasked with building the visual identity / language of an HR management platform from scratch. The ask was to have a very down to earth product whose interface feels as easy as walking in a garden. HR management softwares can be intimidating therefore I took an approach which was aimed towards reducing cortisol levels

Your secure digital document scanner and pdf creator app. From scanning and storing important documents to tracking warranties, DocIt keeps your life effortlessly organized. Has 10k+ downloads on Google play store

Gauze is a medical AI software which empowers doctors to make their systems efficient, more informative & improve patient outcome Conducted first level knowledge discovery in the vast space of healthcare. Research for visual language & UX were synthesised in parallel so that the end user (Doctors) experience a cohesive & state of the art product experience.

An image generation model interface which generates visuals inspired from India's diverse culture Established the visual design language for the product inspired from authentic Indian cultural aesthetics. Since most users were from India, the interface had to be simple, accessible, and easy to navigate, catering to an average tech-savvy audience.