# Bintang TP **Strategist · Indonesia** ✺ a startegist with 9+ YoE in social media, digital marketing, brand, & content strategy ✦ 20+ local & global brands in various industries from retail & lifestyle to healthcare ☻ she’s still doing her best to get 8 hours of sleep + a work-life balance Profile: https://path.cv/bintangtp *Last updated: October 2026* --- ## Experience ### Strategist at Satu Collective *May 2025 – Present* Create a digital strategy to gain user acquisition and retention on the website through content, UI/UX, and gamification (for a tobacco company). Also develop strategic pitch decks for branding with a communication plan. Shortlisted; AIA Indonesia, Vitabon Bio Indonesia, ### Marketing & Creative Manager at ROBRIES *Aug 2023 – Mar 2025* Improving the marketing strategy for @robries, generated 2,500+ B2B leads in WhatsApp chat in 2023, resulted in 168K+ profile visits in 2024, gained 38K+ Instagram followers by June 2023—December 2024. Generating 350+ new leads with 50% potential clients through the Free Sample Program in October 2023 ### Digital Strategist at Akaraya Creative Collaborator *Dec 2021 – Aug 2023* Developed 15+ creative pitch decks for campaigns with strategic planning in digital marketing and collaborated with 5+ people in the creative team. Won; AIA Financial Indonesia, AIA Digital Platform Partnership, AstraZeneca CVRM, HM Sampoerna CRM, UNDP AIS Forum, Ruma Indonesia Digital, Ledgerowl. Shortlisted; UOB Indonesia, PGN LNG Indonesia, LINE Bank ### Brand & Social Media Strategist at Nanas.co.id Digital Growth Agency *Aug 2017 – Dec 2021* 4+ YoE developed a digital marketing strategy & brand communication with campaigns for 20+ different brands: @lingkaran.co @botanina_id @ilithopress @sillysiti @kiipsafeandclean to achieve objectives & KPIs in growing followers, engagement, and even leads. Previously served as a Copywriter for 15+ brands. ### Copywriter at Univerca *Jan 2017 – Dec 2017* Created social media copy, video scripts, and landing pages for campaigns. Collaborated with production teams to build community engagement. ### Social Media Coordinator at PT. Agrindo Royal Persada *Jan 2016 – Dec 2016* Managed social media content planning, strategy, and reporting. Partnered with brands for market research and e-commerce proposals. ### Project Leader at SKAWAN Creative Agency *Jan 2015 – Dec 2015* Organized and executed a creative art exhibition by curating an Instagram Open Call. Collaborated with local artists and communities. --- ## Skills Digital Marketing · Strategic Planning · Trend & Market Analysis · Brand Communication · Social Media Strategy · Content Strategy · Copywriting · Market Research · Project Management · Google Suite · Meta Business Suite --- ## Projects ### Jamaican Records Label Archive Translated, edited, and proofread Jamaican Records Label Archive, a visual reference book documenting the record labels that shaped Jamaican music from the 1950s to the 1980s. Initiated by Said & His Project, designed by SatuCollective, and published by KAMENGSKI Press. The book as a brief introduction of 300+ record label archives organized thoroughly across genres of Jamaican Music. Each section is supported by socio-historical context documenting how Jamaican music shaped global culture through sound system culture, migration, and musical innovation. [View Project →](https://www.instagram.com/p/DaSlW2MCUY-/) ### SE:RASA Collective Translated, edited, and proofread SE:RASA Collective Portfolio & Photobook for its upcoming exhibition in Singapore (postponed due to COVID-19), documented the end-to-end creative process behind SE:RASA Collective, capturing the raw, authentic narrative of each photo essay crafted by visually impaired photographers. This photobook designed for both sighted and visually impaired audiences, this publication is a dedicated effort to ensure that the energy, perspectives, and art of these individuals are accessible to everyone. [View Project →](https://www.instagram.com/serasacollective/) ### 1000 Start-Up Digital Surabaya Co-facilitated and mentored start-up teams during a 2-day workshop for Gerakan Nasional 1.000 Startup Digital Surabaya, a flagship national program in Surabaya, Indonesia, designed to build, mentor, and scale digital startups through the Ministry of Communication and Digital [View Project →](https://1000startupdigital.id/) ### AYO NGOMONGO! —Subject: Event Management Managed a one-day event of a social movement to make Surabaya a better city to live in by organizing an Instagram Photo Challenge, Exhibition, and FGD with 3+ sponsors, 3+ media partners ### YONGKRU —Subject: Print Media Journalism Transformed design & visual layout in 30+ pages in publication team for YONGKRU with 10+ students --- ## Education ### Certified in The Fundamentals of Digital Marketing *Google* May 2022 – May 2022 ### Certified in Online Public Workshop: Fundamental Presentation Skills *T&DON* Mar 2022 – Mar 2022 ### Sarjana Sosial (S.Sos), Bachelor Degree in Communication & Media Studies *Universitas Pembangunan Nasional “Veteran” Jawa Timur* Oct 2012 – Oct 2016 --- ## Speaking - **Boost-up Online Sales in Ramadan** — Online Class with Sirclo & Lapak Ninja (Feb 2021) - **Tips & Trik Konten Marketing Menjelang Lebaran** — Online Class with Sirclo (May 2020) --- ## Links - **LinkedIn**: https://www.linkedin.com/in/bintangtp/ - **Other**: https://tiny.cc/PortfolioBTP