hello! it’s Bintang → your next star*tegist

Bintang TP

Strategist • Indonesia

About

✺ a startegist with 9+ YoE in social media, digital marketing, brand, & content strategy ✦ 20+ local & global brands in various industries from retail & lifestyle to healthcare ☻ she’s still doing her best to get 8 hours of sleep + a work-life balance

Experience

2025 — Current

Strategist at Satu Collective

Create a digital strategy to gain user acquisition and retention on the website through content, UI/UX, and gamification (for a tobacco company). Also develop strategic pitch decks for branding with a communication plan. Shortlisted; AIA Indonesia, Vitabon Bio Indonesia,

2023 — 2025

Marketing & Creative Manager at ROBRIES

Improving the marketing strategy for @robries, generated 2,500+ B2B leads in WhatsApp chat in 2023, resulted in 168K+ profile visits in 2024, gained 38K+ Instagram followers by June 2023—December 2024. Generating 350+ new leads with 50% potential clients through the Free Sample Program in October 2023

2021 — 2023

Digital Strategist at Akaraya Creative Collaborator

Developed 15+ creative pitch decks for campaigns with strategic planning in digital marketing and collaborated with 5+ people in the creative team. Won; AIA Financial Indonesia, AIA Digital Platform Partnership, AstraZeneca CVRM, HM Sampoerna CRM, UNDP AIS Forum, Ruma Indonesia Digital, Ledgerowl. Shortlisted; UOB Indonesia, PGN LNG Indonesia, LINE Bank

2017 — 2021

Brand & Social Media Strategist at Nanas.co.id Digital Growth Agency

4+ YoE developed a digital marketing strategy & brand communication with campaigns for 20+ different brands: @lingkaran.co @botanina_id @ilithopress @sillysiti @kiipsafeandclean to achieve objectives & KPIs in growing followers, engagement, and even leads. Previously served as a Copywriter for 15+ brands.

2017 — 2017

Copywriter at Univerca

Created social media copy, video scripts, and landing pages for campaigns. Collaborated with production teams to build community engagement.

2016 — 2016

Social Media Coordinator at PT. Agrindo Royal Persada

Managed social media content planning, strategy, and reporting. Partnered with brands for market research and e-commerce proposals.

2015 — 2015

Project Leader at SKAWAN Creative Agency

Organized and executed a creative art exhibition by curating an Instagram Open Call. Collaborated with local artists and communities.

Projects

Jamaican Records Label Archive

2026

Translated, edited, and proofread Jamaican Records Label Archive, a visual reference book documenting the record labels that shaped Jamaican music from the 1950s to the 1980s. Initiated by Said & His Project, designed by SatuCollective, and published by KAMENGSKI Press. The book as a brief introduction of 300+ record label archives organized thoroughly across genres of Jamaican Music. Each section is supported by socio-historical context documenting how Jamaican music shaped global culture through sound system culture, migration, and musical innovation.

SE:RASA Collective

2020

Translated, edited, and proofread SE:RASA Collective Portfolio & Photobook for its upcoming exhibition in Singapore (postponed due to COVID-19), documented the end-to-end creative process behind SE:RASA Collective, capturing the raw, authentic narrative of each photo essay crafted by visually impaired photographers. This photobook designed for both sighted and visually impaired audiences, this publication is a dedicated effort to ensure that the energy, perspectives, and art of these individuals are accessible to everyone.

1000 Start-Up Digital Surabaya

2019

Co-facilitated and mentored start-up teams during a 2-day workshop for Gerakan Nasional 1.000 Startup Digital Surabaya, a flagship national program in Surabaya, Indonesia, designed to build, mentor, and scale digital startups through the Ministry of Communication and Digital

AYO NGOMONGO!

2015

—Subject: Event Management Managed a one-day event of a social movement to make Surabaya a better city to live in by organizing an Instagram Photo Challenge, Exhibition, and FGD with 3+ sponsors, 3+ media partners

YONGKRU

2014

—Subject: Print Media Journalism Transformed design & visual layout in 30+ pages in publication team for YONGKRU with 10+ students

Education

2022

Certified in The Fundamentals of Digital Marketing at Google

2022

Certified in Online Public Workshop: Fundamental Presentation Skills at T&DON

2012 — 2016

Sarjana Sosial (S.Sos), Bachelor Degree in Communication & Media Studies at Universitas Pembangunan Nasional “Veteran” Jawa Timur

Skills

Digital MarketingStrategic PlanningTrend & Market AnalysisBrand CommunicationSocial Media StrategyContent StrategyCopywritingMarket ResearchProject ManagementGoogle SuiteMeta Business Suite

Speaking

2021

Boost-up Online Sales in Ramadan at Online Class with Sirclo & Lapak Ninja

Collaborated with Sirclo and Lapak Ninja as a spokesperson to present and share the content marketing strategy at COVID-19 in Ramadan with 90+ audiences from SMEs & business owners

2020

Tips & Trik Konten Marketing Menjelang Lebaran at Online Class with Sirclo

Collaborated with Sirclo as spokesperson to present and share the theory of content marketing strategy in Ramadan to gain sales before Eid Al Fitr for SMEs & business owners