DailyDaisy
Self-directed Android build.
About
Product designer with 4+ years of experience shipping activation, onboarding, and conversion work across B2B SaaS startups. Proven track record of driving significant growth and efficiency improvements through user research and data-driven design.
Experience
2024 — Current
Founder & Lead Product Designer at X5Z Studio
Leading product design and build practice, including a current role as Lead Product Designer at WizCouncil. Shipped B2C learner platform and B2B admin CMS from zero to 2 paying institutions in 7 months.
2023 — 2024
Product Designer at timelyAI (now Zoca)
Diagnosed SMB drop-off and built branded booking flow templates, lifting booking success by 10%. Cut customer time-to-live from 4 days to 1.5 days.
2022 — 2023
Product & Brand Designer at Independent Freelance
Redesigned product UI and onboarding for Calry.app to reduce developer friction. Provided brand and site work for various clients including Sinelab and Utropical.
2021 — 2022
Founding Product Designer at Workduck
Conducted 150+ churn interviews and rebuilt onboarding, resulting in a 32% increase in activation. Owned design system, decks, and growth campaigns.
2020 — 2021
Graphic Designer → UI Designer at Ondace Technologies
Designed admin interface for a patient management product for Fortis Hospital. Delivered UI designs for CNBC Arabic and a stadium event medical-response mobile app.
Projects
OFOF
Open-source focus timer.
Zeeday
Interactive web animation studies.
Education
2016 — 2019
Bachelor of Commerce & Computer Applications in Commerce & Computer Applications at GRD College, Coimbatore
Skills
Product DesignUser ResearchFigmaFramerPrototypingConversion Rate OptimizationDesign SystemsMixpanelPostHogGoogle AnalyticsA/B TestingClaude Code