# Ali Rushdan Tariq

**Principal-level Product Designer · Kitchener, Canada**

Principal-level Product Designer with over 10 years of experience helping startups and enterprises deliver web and mobile solutions. Expert in setting design foundations, driving cross-functional alignment, and designing impactful MVPs for complex enterprise initiatives.

Profile: https://path.cv/artariq

*Last updated: August 2026*

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## Experience

### Principal UX Designer at Autodesk
*Feb 2026 – Present*

Led end-to-end product strategy and UX for an AI-powered Marketing Self-Service Platform. Championed AI-native product development practices across the team to accelerate ideation and delivery.

### Founding Designer at Astrus Inc.
*Apr 2024 – Sep 2025*

Designed complex, multi-persona workflows and UIs for an AI-driven semiconductor design platform. Built the initial Figma component library and design system while creating prototypes to validate interaction patterns.

### Principal and Associate Director of Product Design at Slalom Build
*Sep 2021 – Apr 2024*

Led digital experience design for large-scale enterprise initiatives and established a centralized design system for multi-brand business units. Managed a team of designers and actively participated in sales pursuits to win new business.

### Senior Product Designer at Axonify Inc.
*Jul 2018 – Sep 2021*

Designed and modernized core web and mobile experiences for a SaaS platform reaching 2M+ global frontline workers. Scaled the design organization and facilitated design review sessions to build a culture of feedback.

### Lead Design Strategist at Manulife RED Lab
*May 2014 – Jul 2018*

Led projects using emerging technologies like AR and conversational UI through rapid Design Sprints. Coached design interns and managed senior business stakeholder relationships.

### Co-founder at FamilyTales
*Sep 2012 – Feb 2014*

Co-founded a SaaS startup to help families record inter-generational stories using Lean Startup methodology. Rapidly prototyped front-end concepts using HTML, CSS, and JS.

### Technical Associate at Morgan Stanley
*Feb 2009 – Feb 2012*

Enhanced software and infrastructure solutions in Agile cycles to improve trade allocation engine stability. Provided on-call support for traders and facilitated team meetings to address user challenges.

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## Skills

Generative AI · UX Design · UI Design · Prototyping · Design Systems · User Research · Product Strategy · Figma · HTML/CSS · Leadership · AI Workflows

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## Projects

### Webflow by Example

A beginner-friendly guide on building modern, responsive websites using Webflow.

### The Design of Influence

A self-published book on applying social psychology principles to digital product design.

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## Education

### MBA in Entrepreneurship
*Ivey Business School, Western University*
Feb 2012 – May 2013

### BSc in Computer Science
*McGill University*
Sep 2001 – Dec 2005

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## Awards

- **1st Place Winner, Manager Category** — Peter Drucker Challenge (Jun 2017)

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## Links

- **LinkedIn**: https://linkedin.com/in/artariq
- **Portfolio**: https://artariq.works/