Webflow by Example
A beginner-friendly guide on building modern, responsive websites using Webflow.
About
Principal-level Product Designer with over 10 years of experience helping startups and enterprises deliver web and mobile solutions. Expert in setting design foundations, driving cross-functional alignment, and designing impactful MVPs for complex enterprise initiatives.
Experience
2026 — Current
Principal UX Designer at Autodesk
Led end-to-end product strategy and UX for an AI-powered Marketing Self-Service Platform. Championed AI-native product development practices across the team to accelerate ideation and delivery.
2024 — 2025
Founding Designer at Astrus Inc.
Designed complex, multi-persona workflows and UIs for an AI-driven semiconductor design platform. Built the initial Figma component library and design system while creating prototypes to validate interaction patterns.
2021 — 2024
Principal and Associate Director of Product Design at Slalom Build
Led digital experience design for large-scale enterprise initiatives and established a centralized design system for multi-brand business units. Managed a team of designers and actively participated in sales pursuits to win new business.
2018 — 2021
Senior Product Designer at Axonify Inc.
Designed and modernized core web and mobile experiences for a SaaS platform reaching 2M+ global frontline workers. Scaled the design organization and facilitated design review sessions to build a culture of feedback.
2014 — 2018
Lead Design Strategist at Manulife RED Lab
Led projects using emerging technologies like AR and conversational UI through rapid Design Sprints. Coached design interns and managed senior business stakeholder relationships.
2012 — 2014
Co-founder at FamilyTales
Co-founded a SaaS startup to help families record inter-generational stories using Lean Startup methodology. Rapidly prototyped front-end concepts using HTML, CSS, and JS.
2009 — 2012
Technical Associate at Morgan Stanley
Enhanced software and infrastructure solutions in Agile cycles to improve trade allocation engine stability. Provided on-call support for traders and facilitated team meetings to address user challenges.
Projects
The Design of Influence
A self-published book on applying social psychology principles to digital product design.
Education
2012 — 2013
MBA in Entrepreneurship at Ivey Business School, Western University
2001 — 2005
BSc in Computer Science at McGill University
Skills
Generative AIUX DesignUI DesignPrototypingDesign SystemsUser ResearchProduct StrategyFigmaHTML/CSSLeadershipAI Workflows
Awards & Recognition
2017
1st Place Winner, Manager Category from Peter Drucker Challenge
Awarded for the essay 'The Compassionate Enterprise' out of 400+ applicants.