About
Great products start with curiosity and craft. I've spent my career joining early, on teams still figuring out what they're building, from scrappy startups like Curalate to enterprise organizations like Meta and Atlassian. Highlights along the way: building Curalate's design org from scratch, five years at Meta turning ambiguous problems into tools used across its global workforce, growing an Instacart marketing platform to $192M in attributed revenue, and now setting design direction on Atlassian's Strategy Collection, built on the belief that AI should sharpen human judgment, not replace it. I started in branding and identity design, a foundation that still shapes how I approach every project. Today I work as an individual contributor at a leadership level, with hands-on ownership of cross-org work. Outside of work: dad to three young daughters, former marathoner turned backyard-pizza guy, and a firm believer a good dad joke is always worth the groan.
Experience
Lead Product Designer at Atlassian
I set design direction on Focus, an app within Strategy Collection, Atlassian's suite for connecting enterprise strategy to execution, built on the belief that AI should sharpen human judgment, not replace it. Before that, on Post Office, I led the design overhaul of our messaging patterns, replacing a decade-old legacy component in 1,100+ places company-wide, and ran growth experiments, including one email change that brought back roughly 16,000 inactive users a year. Along the way, I pioneered AI-native prototyping workflows now used department-wide.
Staff Product Designer at Instacart
I owned the design of Instacart's retailer marketing platform end-to-end, a zero-to-one revenue line I helped scale through the company's IPO, then took on the ambiguous, high-stakes work no one else had claimed. Through that work, Instacart Marketing Solutions grew from a 4-retailer pilot to $192M in attributed revenue, and I led the design of a whitelabel storefront launch that cut onboarding time in half and saved $1.3M a year.
Design Lead at Meta
Five years designing internal tools for Meta's global workforce: career growth, hiring, and workforce planning. I designed a hiring tool from scratch that lifted successful team matches from 40% to 70%, and set the design strategy for a company-wide career growth initiative. I designed the org's first analytics dashboard, later adopted as the standard elsewhere, and mentored designers along the way.
Design Lead & Design Manager at Curalate
One of Curalate's first product designers, I built the design org from scratch as the company scaled toward acquisition. I designed Like2Buy, the industry-first tool that made Instagram feeds shoppable, used by 800+ brands including Nordstrom and Starbucks, and built an early computer-vision tool that automated product tagging, a first for the industry. I later grew into a people-management role, running seven designers across three offices.