# alice

**Senior UX/UI Designer · Berlin, Germany**

T-shaped UX/UI designer specializing in onboarding and activation journeys with a background in growth marketing. I work across the full product lifecycle to deliver measurable outcomes and long-term usability.

Profile: https://path.cv/alice

*Last updated: June 2026*

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## Experience

### Senior UX/UI Designer at Fryd
*Apr 2024 – Present*

Lead designer for a mobile-first garden planning app, driving product strategy and A/B experimentation. Improved onboarding completion by 22% and week-1 retention by 41% through continuous optimization.

### UX/UI Designer at CozyUp
*Feb 2024 – Nov 2025*

Built the entire design foundation from zero, including brand identity and design systems for a B2B SaaS platform. Led product repositioning that doubled the platform's host base from 3,000 to 6,000.

### Digital Marketing Specialist at Formlabs
*Jul 2020 – Mar 2023*

Managed demand generation and operational strategies to support monthly marketing lead targets. Coordinated multi-language email campaigns and A/B tests across the user lifecycle.

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## Skills

UX/UI Design · Onboarding & Activation · Design Systems · A/B Testing · User Research · Figma · Growth Marketing · AI Workflows · Prototyping · Journey Mapping

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## Education

### Certificate in UI Design, Branding and Animation
*CareerFoundry*
Jan 2023 – Dec 2023

### MBA in Marketing, CX and CRM
*INSEEC Sup de Pub*
Jan 2017 – Dec 2017