# alice

> Senior UX/UI Designer | Berlin, Germany

T-shaped UX/UI designer specializing in onboarding and activation journeys with a background in growth marketing. I work across the full product lifecycle to deliver measurable outcomes and long-term usability.

## Profile Data
- [Profile](https://path.cv/alice): Full professional profile
- [facts.json](https://path.cv/alice/facts.json): Structured JSON with professional data
- [profile.md](https://path.cv/alice/profile.md): Markdown resume
- Last updated: June 2026

## Current
Senior UX/UI Designer at Fryd

## Experience
- Senior UX/UI Designer at Fryd (Apr 2024 – Present)
- UX/UI Designer at CozyUp (Feb 2024 – Nov 2025)
- Digital Marketing Specialist at Formlabs (Jul 2020 – Mar 2023)

## Skills
UX/UI Design, Onboarding & Activation, Design Systems, A/B Testing, User Research, Figma, Growth Marketing, AI Workflows, Prototyping, Journey Mapping

## Education
- Certificate in UI Design, Branding and Animation, CareerFoundry
- MBA in Marketing, CX and CRM, INSEEC Sup de Pub