alice
Senior UX/UI Designer in Berlin, Germany
About
T-shaped UX/UI designer specializing in onboarding and activation journeys with a background in growth marketing. I work across the full product lifecycle to deliver measurable outcomes and long-term usability.
Experience
Senior UX/UI Designer at Fryd
Lead designer for a mobile-first garden planning app, driving product strategy and A/B experimentation. Improved onboarding completion by 22% and week-1 retention by 41% through continuous optimization.
UX/UI Designer at CozyUp
Built the entire design foundation from zero, including brand identity and design systems for a B2B SaaS platform. Led product repositioning that doubled the platform's host base from 3,000 to 6,000.
Digital Marketing Specialist at Formlabs
Managed demand generation and operational strategies to support monthly marketing lead targets. Coordinated multi-language email campaigns and A/B tests across the user lifecycle.