# Alejandro Dorantes

**Senior Design Systems Engineer | Product Designer | Front-End Developer · Ensenada, Mexico**

Senior Design Systems Engineer with 10+ years bridging product design and front-end engineering across fintech, e-commerce, and enterprise platforms. Fluent in React, TypeScript, Next.js, and AI-native development workflows.

Profile: https://path.cv/alejandro

*Last updated: August 2026*

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## Experience

### Design Engineer, Research & Design at PepsiCo (via Tech Mahindra)
*Sep 2025 – Mar 2026*

Maintained and extended the PepsiCo global UX/UI design system supporting PepsiConnect. Contributed interface design and AI agentic research for global markets.

### Senior Design Software Engineer at MT3 Technologies
*Nov 2025 – Nov 2025*

Built a regulatory-compliance software suite for the Swedish construction industry. Delivered the P1 MVP package including functional requirements and infrastructure roadmap.

### Design Systems Designer, 2nd Lead at PayPal
*Sep 2023 – Oct 2024*

Led refactoring of PayPal’s global design system to a new brand language. Shipped 30+ tokenized React components and 100+ micro-interactions.

### Product Designer & UX Researcher at Vanco
*Nov 2022 – Sep 2023*

Designed payment, online-giving, and registration flows for fintech products. Conducted user research and usability testing to simplify multi-step flows.

### Product Designer & UX Researcher at Arrivia (via Umvel)
*Oct 2021 – Oct 2022*

Designed white-label travel-booking and loyalty-rewards experiences. Built reusable, multi-brand UI patterns for client-branded portals.

### UI/UX Designer & Front-End Developer at Unmade
*Jun 2020 – Oct 2021*

Designed and shipped 10+ responsive e-commerce storefronts on Shopify. Built reusable front-end systems to shorten launch times.

### Senior Designer, Branded Content at Pablo Stanley
*Oct 2019 – Jun 2020*

Developed and launched social and branded content for client brands. Supported open-source maker products including Blush and Open Peeps.

### Senior Web Designer & Front-End Developer at Anagrama
*Jun 2018 – Oct 2019*

Planned and rolled out design libraries and branding systems. Developed a proprietary brand-first front-end framework.

### Product Designer & Front-End Developer at EasyBroker
*Jan 2017 – Dec 2017*

Researched, designed, and developed the EasyBroker real-estate CRM experience. Led customer-experience and support training.

### UI/UX Designer & Front-End Developer at Google (via Pulsar Media)
*Jun 2016 – Jun 2017*

Designed and built the Google for Education regional pilot portal. Integrated the Google for Education application suite.

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## Skills

Design Systems · React · TypeScript · Figma · UI/UX Design · Front-End Development · Next.js · Storybook · Accessibility (WCAG) · AI Agent Design · Prompt Engineering · Tailwind CSS · Responsive Design · Product Design · User Research · Agile/Scrum · Shopify · JavaScript · Motion Design · REST APIs

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## Projects

### PayPal Global Design System Refactor

Refactored design system from 2.0 to 5.0, shipping 30+ tokenized React components and 100+ micro-interactions.

### PepsiConnect Commerce

Designed B2B e-commerce and mobile ordering experiences for 4M+ users, including AI shelf-stocking scanners and chatbots.

### GitLab Website Redesign

Led web design, UI, information architecture, and site strategy for the GitLab marketing site.

### Kapwing Website Redesign

Led web design, UI, and IA-to-wireframe strategy for the marketing site of an AI video platform.

### Orbits

Live infinite-canvas image board with Are.na integration, solo-built and deployed via GitHub Actions.

[View Project →](https://adeoh.github.io/orbits/)

### effectos

Node-based WebGL2 shader compositor with WebCodecs MP4/WebM export.

### cullsd

Native macOS RAW-photo culling app with a keyboard-driven rating engine.

### ad-eo.com

Portfolio built as an explorable OS in React/Next.js, shipped by an orchestrated multi-model AI agent team.

[View Project →](https://ad-eo.com/)

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## Education

### B.A. in Graphic Design in Graphic Design
*Universidad Autónoma de Baja California (UABC)*
Jan 2012 – Jan 2017

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## Links

- **Portfolio**: https://ad-eo.com/
- **LinkedIn**: https://linkedin.com/in/adeoh
- **GitHub**: https://github.com/adeoh